What I do:
Brand Strategy & Development
Defining positioning, voice, and visual systems that create clarity and consistency.
Creative Leadership
Leading teams, setting direction, and ensuring high-quality execution across all channels.
Campaign & Content Development
Building integrated campaigns and content that engage, communicate, and perform.
Creative Systems & Operations
Developing playbooks, templates, and workflows that make quality scalable.
My approach:
I believe strong creative comes from a balance of strategy and execution.
That means:
Clear thinking before design begins
Systems that enable speed without sacrificing quality
Hands-on involvement to ensure ideas translate into strong final work
Experience
overview:
Director, Creative Services
CAA South Central Ontario
Creative Team Lead
Auvik Networks
Senior Manager, Creative & Digital
Trapeze Group
Creative Director
Watt International
I’ve worked across B2B and B2C brands, leading projects that range from brand development to large-scale integrated campaigns.
Professional
experience:
Creative Direction
Photography Art Direction
Graphic Design
Design Management
Creative Resource Managament
Project Management
Brand Strategy
Brand Identity
Project Management
Workflow & Systems Development
Tech Stack Management
Resource Management
Client
experience:
ACH Foods
CAA Club Group
CAA Insurance
Kruger Products
Loblaw Companies
Longo’s Supermarkets
McDonald’s Canada
Money Mart Canada
President’s Choice Financial
Price Chopper (USA)
Toronto Transit Commission
Trapeze Group
York Region
York University