Recent Work
Holiday Gift Guide 2024
CAA Club Group
A storytelling approach aligned with the purchasing behaviours of holiday shoppers. Bringing gift ideas to life with a journey through a magical forest, animated with charming woodland animals.
The Holiday Gift Guide exceeded sales forecasts within weeks of publication. By transforming a traditional guide into an immersive and visually delightful experience, the Holiday Gift Guide reinforced CAA’s role in making the gift-giving journey truly magical.
The campaign resonated with holiday shoppers looking for unique travel- and adventure-ready gifts, driving increased engagement and sales during a crucial shopping season.
All photography shot practically, in-house by CAA’s Creative Services Team
Summer Adventures Card Game 2024
CAA Club Group
CAA’s summer campaign, Summer Adventures, aimed to expose Members to the adventurous side of membership. Underpinned by sentiments of safety and preparedness, the campaign is designed to open Members’ eyes to what CAA has to offer beyond roadside assistance, as they make the most of those short Canadian summers.
This lead to the development of the Summer Adventures Card Game, a portable travel game in the form of a deck of cards aimed to help adventurous families build memories together. Whether on the road, travelling abroad, staying in-town or at home, the card game has three games to keep the fun going.
Worst Roads 2023
CAA Club Group
For 20 years, CAA’s Worst Roads Campaign has positively influenced change toward safer communities. This campaign is one of CAAs most popular and engaging advocacy initiatives, both from a media and public participation perspective.
The chosen concept highlights the most common outcomes of bad roads in the moment they are taking place. The creative approach explores three main road users; pedestrians, drivers, and cyclists. Eliciting core memories in any type of road user. Capturing the anxiety-inducing impact of a bad road. The impactful and relatable scenarios put the human experience front and centre.
The campaign was featured as a case study for effective marketing by Toronto Marketing Hub, a community of marketing and Ad Professionals in Toronto.
A part of this campaign included an in-store activation. Using an anamorphic 3D rendering, customers were greeted with a realistic representation of a bad road. Customers were invited to can a QR code to vote for their worst road.
Vontas Brand Strategy & System 2021
Trapeze Group / Vontas
In late 2020, Trapeze Group made a decision to split their product portfolio into two businesses, creating a need for an entirely new Corporate Identity and Brand.
From focus groups,
to brainstorm sessions
with various executive teams, we developed an entirely new Corporate Identity – from a fresh new name to a complete corporate strategy, including a vision and mission statement.
From there, we went on to create the Brand Identity, including logo exploration and a complete brand identity system.
The brand launched on-time and to great success, winning numerous awards in the process.
Transit Unplugged Re-Brand 2021
Trapeze Group
In 2021, the Creative Services team redesigned the Transit Unplugged podcast hosted by Paul Comfort of Trapeze Group.
The new brand introduced a re-imagined brand system consisting of a dedicated colour palette, visual treatment and stylized episode titles.
Using distinctive design and colour treatments, each episode category is visually distinctive allowing listeners to quickly identify their desired episode.
The new brand launch coincided with the launch of Transit Unplugged TV and a brand new website.