A person holding a smartphone with a Facebook page open, displaying a post from CAA South Central Ontario about bad roads, with an image of a coffee cup with a lid flying off and coffee splashing out.
A person holding a smartphone with a Facebook page open, displaying a post from CAA South Central Ontario about bad roads, with an image of a coffee cup with a lid flying off and coffee splashing out.

I build and scale brands through strategic thinking, strong creative systems, and successful outcomes.

Let’s create

together.

Logo of Vontaas with a stylized orange arrow above the word 'Vontaas' in navy blue letters.
Logo of Vontaas with a stylized orange arrow above the word 'Vontaas' in navy blue letters.
Collection of business cards for Vontas with contact details, QR codes, and the Vontas logo.
Collection of business cards for Vontas with contact details, QR codes, and the Vontas logo.
A MacBook Pro laptop displaying a website for Vontas, a transit technology company, with the headline "Grow your community of riders."
A MacBook Pro laptop displaying a website for Vontas, a transit technology company, with the headline "Grow your community of riders."

I’ve led multidisciplinary teams, built brand identities from the ground up, and delivered integrated campaigns across digital, print, and experiential channels. Always with a focus on connecting creative to real business outcomes.

An infographic displaying six color palettes, each with a title and description. The palettes are named Corporate, Complimentary, Vibrant, Contrasting, Spectrum, and Monochromatic, with different arrangements of pie charts showing various color combinations.
An infographic displaying six color palettes, each with a title and description. The palettes are named Corporate, Complimentary, Vibrant, Contrasting, Spectrum, and Monochromatic, with different arrangements of pie charts showing various color combinations.
Cover of a publication titled "Integrated Brand System" Volume 1 from 2017, featuring abstract blue shapes and the York Region logo at the bottom right corner.
Cover of a publication titled "Integrated Brand System" Volume 1 from 2017, featuring abstract blue shapes and the York Region logo at the bottom right corner.
A McCafé smoothie in a clear glass with a white straw, topped with a red fruit puree, next to a breakfast sandwich with egg, cheddar cheese, ham, and a biscuit bun, placed on a wooden tray.
A McCafé smoothie in a clear glass with a white straw, topped with a red fruit puree, next to a breakfast sandwich with egg, cheddar cheese, ham, and a biscuit bun, placed on a wooden tray.

With over 20 years of experience across agency and in-house environments, my focus is in developing brand strategies and creative systems that drive clarity, consistency, and growth.

Logo of CAA with the text "Worst Roads" next to it.
CAA Worst Roads 2023
A close-up of a person's hand holding a smartphone displaying a Facebook page for CAA South Central Ontario, with a post about bad roads and a photo of a water splash.
A billboard with an image of a bicycle handlebar with a spilled beverage, and a heap of vegetables and a large cup of juice. The text reads 'Bumpy Ride? WORST ROADS' with a logo for CAA and a call to action 'Vote Today!' and a website link 'CAA Worst
Person holding a smartphone displaying a Facebook page for CAA South Central Ontario, with an image of coffee spilling from a cup.
CAA logo with red letters inside an oval blue outline on a black background.
Summer Adventures Card Game 2023
A collection of colorful cards with adventure activities and game instructions, partially fanned out on a light gray surface.
CAA Travel Wise Week 2024
A hand holding a smartphone displaying a Facebook post about Travel Wise Week with text and a cartoon owl wearing glasses and a backpack.
CAA Holiday Gift Guide 2024
Open magazine spread promoting CAAs gift memberships. Features a gift box with a blue ribbon, various CAAs membership cards (Everyday, Plus, Premier), scissors, and a spool of twine on a blue background.
Open magazine displaying various travel luggage and accessories, including carry-on suitcases, backpacks, travel pouches, and tags, with product names and prices listed.
A magazine spread advertising gift cards, travel experiences, and movie tickets, with images of postcards, a cruise ship, and wrapped presents.
CARP / CAA Smart Switch Self Mailer 2024
A hand holding a promotional card with the logos of CARP and CAA, showing a man and woman holding coffee cups. The card promotes switching to CAA insurance, with text about coverage, benefits, and value.
CAA Members Get It 2024
A hand holding a smartphone displaying a Facebook post about flat tire change for CAA South Central Ontario, with an image of a person changing a tire using a power tool.
Close-up of a hand filling a car's fuel tank with red fuel nozzle from a fuel pump under a white background advertisement.
Close-up of a person changing a car tire with a blue power tool, focusing on the silver alloy wheel and black tire, at a facility with signage.
Logo for York Region featuring a stylized blue flower and the text "York Region" in blue.
York Region Brand System 2019
Three electronic devices displaying different web pages: an iMac with a sky and building background and a logo for York Region, a tablet showing a Twitter feed for York Region, and a laptop showing a York Region government website homepage.
Vontas logo with a stylized orange arrow above the text 'Vontas' in dark blue.
Vontas Brand System 2021
Open MacBook Pro displaying a website with the title "Grow your community of riders" and various sections about transit technology.
A presentation slide showing alternative logo options for Vontas, including primary and inverted versions, color palettes, and icon options.
Presentation slide showcasing Vontas brand style options, including minimal patterning, dynamic print layouts, bold and light color uses, emphasizing infinite color and pattern combinations for branding.
Logo with a stylized magenta trapezoid shape and the word 'Trapeze' in gray text.
Transit unplugged Podcast Branding 2021
Laptop screen displaying a podcast episode titled "Sam Morrissey" on "News 3 Views" hosted by Paul Comfort, with a purple background and a subscribe prompt at the bottom.
Market logo with green and black text, and the words "BY PRICE CHOPPER" underneath.
Fresh vegetables, fruits, and salad ingredients arranged around a white bowl with salad, bread, and toppings on a white wooden surface.
Billboard advertisement for Market 32 with a large cooked shrimp shaped like a heart, promoting passion for food and inviting viewers to visit market32.com.
Market 32 2016
A magazine titled 'Our Signature' featuring grilled beef bone-in filet on the cover, with a fork and green garnish in the background.
A sliced watermelon with a heart shape on a black surface, accompanied by text that reads 'For every passion' and a logo for Market32.
Close-up of a hamburger with lettuce, tomato, a beef patty, and caramelized onions on a bun, with a side of mustard and ketchup on a wooden surface.
McDonald's logo with a red maple leaf in the center.
McDonald's Monopoly 2014
McDonald's Canada 2014
McDonald's Canada 2013
McDonald's Canada 2012
McDonald's Canada 2013
McDonald's Canada 2011
Logo for ACH Food Companies, Inc., featuring green stylized design and bold green and black text
Logo with a red square containing a white stylized signature, next to the word 'financial' in black bold lowercase letters.
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